A tuned-in agency and marketing research can pin-point your audience
and discover benefits that your customers desire.

“Sell the sizzle, not the steak” … meaning,
purchasing decisions are based on emotional fulfillment, not just product specs.

Color influences our emotions, our actions and how we respond to various people, things and ideas. Color-coding can assist a client in finding files quickly. Color is universal and extends beyond language barriers.

A well-designed tutorial begins with clean text layout that leads your eye through the manual. There are tricks good designers use to make the copy easier to read. Plus, pleasant graphics and infographics are an effective way to present information in an easy to understand way.

Seger Consulting Group, utility company employee training manuals.

You have seven-tenths of a second to capture a prospective buyers’ attention as they walk down a busy aisle. Assuming they stop, you gain an additional seven seconds to convince them that your product above all others is worthy of purchasing. (emerge) Your tradeshow exhibit design can be vital to the success of your show investment.

Ncutt developed an Attention Driven floor plan to direct tradeshow patrons as they walked through the Bridgestone booth. Bridgestone and Firestone’s ad campaigns were used to draw patrons into the tradeshow booth and were used for brand message consistency. Products were displayed with signs showing feature call-outs and its benefit. Keeping in mind primary and secondary focal points along a path creates an experience for potential buyers which helps to develop a relationship with the brand. Tradeshow exhibit design matters.

Book publishing is more accessible with print-on-demand and eBook apps.
eBooks are on the rise and inspire kids to read more. Kids actually manage to pack a total of 10 hours and 45 minutes worth of media content into theaverage 7½ hours they spend using entertainment media by ‘media multitasking’ (using more than one medium at a time)(Kaiser).

Change can happen by pushing-the-envelope with logo design. In one case during a joint venture, two companies were presented multiple ideas and unfortunately, due to strict logo guideline rules, the favorite concept was not allowed. However in another case, during a design presentation, Ncutt slipped in one edgy graphic among other compliant options, and Fruit-of-the-Loom ran through the legal gamut to allow the revised logo design to be used. It can pay to push the envelope.

Fruit-Of-The-Loom was the primary sponsor of the CountryFest live concert – a major event. The Ncutt creative agency worked between the artists’ management groups and Fruit-Of-The-Loom, assisting the event producer to oversee all promotional collateral. Ncutt designed the corporate sponsor programming presentation, artist sponsorship packages, solicitation materials for venue sponsors, event advertising, show tickets, and followup commemorative gifts. The Fruit TV digital on-screen icon (logo bug) was placed at corner of the jumbotrons at the festival.

Custom looking typography is readily available for quick purchase – photography as well, but how “original” is that? Even if you do purchase a typeface to do-it-yourself, it’s not so easy to compile digital letterforms with a flawless appearance. The usage of multiple fonts can be an even larger clustered-collision without a designer’s expert touch.

Using the psychology of color and unique color schemes to brand your product will draw attention on a crowded shelf. There are no bad or good colors, each have positive and negative effects depending on the context in which they are used. Red can mean strong and passionate, but dangerous and aggressive; and green is tranquil and relaxing, though greedy and jealous. But fear not the meaning of colors, a good designer can use them wisely to position the importance of information and its intended effect.

A well-crafted logo speaks for itself. An identity system will place your business into a favorable market position and speak volumes to your audience. Contact Ncutt to design a logo for your business, cause or event.

Professional images/photography and a consistent design promoting your brand identity presents a clear image and conveys your company’s personality. Along with consistency, you assure your target market of quality and engender trust.

Ncutt designed Heritage Trust Company’s logo, design standards, business collateral, and investor presentations. The design conveys the Weaver family’s sense of southern tradition and hospitality in all of their marketing tools.

Ncutt utilized a cherished Bridgestone tire in a series of charity ads promoting trust in Bridgestone America’s Tire Operations, LLC.