Get more mileage from your printed pieces, they are still a necessary sales tool.
Most consumers still want product details while in-market. Studies show that
4 of 10 read and purchase based on brochure text (2010 CMT).
Digital printing allows for very fast and short runs.

Adding QR code links to your sales collateral will direct traffic
to your website to find more product benefits or special offers.

The century old Firestone Company wanted to emphasize tradition to engender trust in their truck tires. Ncutt designed the “The Born To Truck” campaign. For several years Ncutt incorporated the design into national advertising and various catalog covers. Promotional temporary tattoos were created for tradeshows where models were sporting the tattoos and applied the campaign slogan to patrons.

Everywhere today companies wish to promote the health of our environment. Ask in advance that your business collateral is printed on FSC (Forest Stewardship Council®) certified paper – the price is not that much higher and worth the recognition of your responsible green practice. Products bearing the FSC seal originated from environmentally and responsibly managed forests.

Mossy Rock Tour – Instructional Yoga DVD: video production & eco-friendly package design. No natural forest was harmed in the making of this video. Recycled paper materials were used and the mossy rock was only covered for one day with a soft yoga mat.

Traffic can be led with more than signage alone. Artwork is used as a way-finding tool and should assist in the movement of people through interior and exterior spaces.
Art images provide an immediate recognition to those under stress who may not have time to read a sign. Images can provide help to those who may not be able to read due to vision impairments or literacy barriers.

ADA Accessibility Guidelines call for the removal of barriers to those with special needs.

In a billboard campaign you have only seconds to reach the public. When you must say it all fast, copy and imagery must work together to grab the attention of drivers.

Northcutt & Associates encompasses creativity. Ncutt’s artists develop artistic graphic designs that stand out above the average graphics produced by other creative agencies. Designer versus Artist – there is a slight difference. As an Artist, Ncutt’s creative director Judy Northcutt Gaertner, sees that creativity and artistic thought are added to every design job Ncutt delivers.

Photography editing and photo enhancements make your sales collateral more attractive.
The cover shot and headlines grab attention and entice your audience and yet,
does not tell all, then allures them into opening your publication.

Vision represents 80% of human perception — the sales process is visual.
Influence the customer’s selection process by using visual cues to
attract attention, allure your target with relevant information and
then hook them with the message that your product meets their needs.

In a glance, a product on the shelf should visually speak to you.
Your label clearly describes and visually shows its usage. Also,
labels should quickly convey the different product varieties.