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Maintaining Brand Standards

Maintaining Brand Standards

Most corporations require all marketing materials comply with their identity standards. Establish standards and clarify usage boundaries through formatted guidelines so your company can maintain a consistency and therefore strong brand identity.


Bridgestone, a global 500 company based in Japan has very strict design branding standards. Ncutt designed Bridgestone truck tire’s intricate website and collaborated with their in-house marketing and IT departments to oversee the quality of production.

creative value: Consistency in brand image matters — it's your personality. Don't split it.