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Visual Perceptions Sell

Visual Perceptions Sell

Vision represents 80% of human perception – the sales process is visual. Influence the customer’s selection process by using visual cues to attract attention, allure your target with relevant information and then hook them with the message that your product meets their needs.

Point-of-Purchase Display Graphics
Point-of-Purchase Display Graphics

POINT-OF-PURCHASE DISPLAY GRAPHICS

Bridgestone needed an effective point-of-purchase (POP) display for prospective consumers at truck stops. Using a marketing strategy directed at the target audience, Ncutt designed in-store displays, product brochures and POP collateral to reinforce consumer’s needs. The design of these tools ensured that Bridgestone products were selected.

Bridgestone: Point-of-Purchase Display Graphics
Our Role: design, pop, tradeshow
Tags: design, pop, tradeshow