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Don’t touch the fruit!

Don’t touch the fruit!

Change can happen by pushing-the-envelope with logo design. In one case during a joint venture, two companies were presented multiple ideas and unfortunately, due to strict logo guideline rules, the favorite concept was not allowed. However in another case, during a design presentation, Ncutt slipped in one edgy graphic among other compliant options, and Fruit-of-the-Loom ran through the legal gamut to allow the revised logo design to be used. It can pay to push the envelope.


Fruit-Of-The-Loom was the primary sponsor of the CountryFest live concert – a major event. The Ncutt creative agency worked between the artists’ management groups and Fruit-Of-The-Loom, assisting the event producer to oversee all promotional collateral. Ncutt designed the corporate sponsor programming presentation, artist sponsorship packages, solicitation materials for venue sponsors, event advertising, show tickets, and followup commemorative gifts. The Fruit TV digital on-screen icon (logo bug) was placed at corner of the jumbotrons at the festival.

creative value: Touch the fruit!