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Know Your Competitive Edge

Know Your Competitive Edge


A tuned-in agency and marketing research can pin-point your audience and discover benefits that they desire.

“Sell the sizzle, not the steak” … meaning, purchasing decisions are based on emotional fulfillment, not just product specs.


Permobil (a Swedish wheel chair manufacturer) needed to gain market share in the United States. Ncutt tailored marketing tools to impact the target audience with sales collateral. The tools, along with the advertising campaign, showed the chair users enjoying an active lifestyle, emphasized Permobil’s “customization abilities,” and their quality standard equaled by no other in the industry. Ncutt tracked the metrics to be sure that the target audience was being reached. The new benefit emphasis increased sales by 35%.

Name: Know Your Competitive Edge
Our Role: design, collateral
Tags: design, collateral