Everyone loves a chance to win something free! In online advertising, prizes, giveaways and competitions are great ways to drive people to take note of your products. It is crucial to be honest and deal with your customers fairly to avoid a serious offense. You must keep your promise and abide by the terms of your offer.

There are benefits in having your internal staff manage your site; however, an outside expert can bring marketing guidance and oversee that your branding standards are being met. As your Creative Partner, Ncutt will ensure your website design quality and message consistency. We can team with your staff to assist or manage the site from design to programming, search engine optimization and tracking analysis — from the foundation up, every block set in place plays key roles in the success of your investment.

A website portrays a company’s level of professionalism.

Northcutt & Associates encompasses creativity. Ncutt’s artists develop artistic graphic designs that stand out above the average graphics produced by other creative agencies. Designer versus Artist – there is a slight difference. As an Artist, Ncutt’s creative director Judy Northcutt Gaertner, sees that creativity and artistic thought are added to every design job Ncutt delivers.

A tuned-in agency and marketing research can pin-point your audience
and discover benefits that your customers desire.

“Sell the sizzle, not the steak” … meaning,
purchasing decisions are based on emotional fulfillment, not just product specs.

Comprehensive branding and identity designs establish emotional connections. Subtle or overt, through copy or imagery, your brand should include a unique color palette and distinctive packaging to set you apart. Ncutt can help you to identify your brand and design effective materials to attract your customer’s attention and create a positive association.

Gaertner Cabinet Company (GCC) is a 30+ year, privately owned shop that crafts custom cabinetry for customers who expect quality. After assessing the brand and learning “the difference” in working with GCC, Ncutt designed a sales brochure for prospective clients to build a stronger relationship and emotionally connect clients to the romantic ideals of true craftsmanship. While displaying GCC’s ability to build diverse and unique products, one learns more about the benefits of the personal service you receive when hiring Gaertner Cabinet Company.

Strategic ad placement ensures that your product or service is positioned in
the forefront of your customer’s mind. The Law of the Mind — “it’s better to be
first in the mind because you can’t change a mind once a mind is made up.”
(The 22 Immutable Laws of Marketing)
—
“If you ain’t first, you’re last.” – Ricky Bobby
—

You have seven-tenths of a second to capture a prospective buyers’ attention as they walk down a busy aisle. Assuming they stop, you gain an additional seven seconds to convince them that your product above all others is worthy of purchasing. (emerge) Your tradeshow exhibit design can be vital to the success of your show investment.

Ncutt developed an Attention Driven floor plan to direct tradeshow patrons as they walked through the Bridgestone booth. Bridgestone and Firestone’s ad campaigns were used to draw patrons into the tradeshow booth and were used for brand message consistency. Products were displayed with signs showing feature call-outs and its benefit. Keeping in mind primary and secondary focal points along a path creates an experience for potential buyers which helps to develop a relationship with the brand. Tradeshow exhibit design matters.

In today’s busy world, you cannot assume that your clients pay attention to market trends related to YOUR business. Through interesting content, you can educate your clients on how you can improve their business. Provide in clear terms how the ‘latest’ effects your business relationship. It’s very wise to position your company as a thought leader by providing
pertinent details.

Change can happen by pushing-the-envelope with logo design. In one case during a joint venture, two companies were presented multiple ideas and unfortunately, due to strict logo guideline rules, the favorite concept was not allowed. However in another case, during a design presentation, Ncutt slipped in one edgy graphic among other compliant options, and Fruit-of-the-Loom ran through the legal gamut to allow the revised logo design to be used. It can pay to push the envelope.

Fruit-Of-The-Loom was the primary sponsor of the CountryFest live concert – a major event. The Ncutt creative agency worked between the artists’ management groups and Fruit-Of-The-Loom, assisting the event producer to oversee all promotional collateral. Ncutt designed the corporate sponsor programming presentation, artist sponsorship packages, solicitation materials for venue sponsors, event advertising, show tickets, and followup commemorative gifts. The Fruit TV digital on-screen icon (logo bug) was placed at corner of the jumbotrons at the festival.