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Getting Nationwide Attention

Getting Nationwide Attention

Strategic ad placement ensures that your product or service is positioned in
the forefront of your customer’s mind. The Law of the Mind — “it’s better to be
first in the mind because you can’t change a mind once a mind is made up.”
(The 22 Immutable Laws of Marketing)

“If you ain’t first, you’re last.” – Ricky Bobby

SERVICE CAMPAIGN :: Bridgestone Firestone truck tire manufacturer needed to position their Nationwide Roadside Assistance Program as the best in the country. Ncutt designed the attention getting ads that have appeared the back cover of the Rand McNally Road Atlas since the campaign began seven years ago. The Atlas is sold in every truckstop in the nation, putting the Roadside Assistance Program on every truck driver’s radar. The ad assures that the Bridgestone’s Program is the best with service that is widely available at a fair price.

Name: Getting Nationwide Attention
Our Role: advertising, branding
Tags: advertising, branding