A company’s service can be as important as the product they deliver and they need to be positioned accordingly to clarify any mystery. What is the customer’s problem to begin with? How can you help? Are you offering “solutions?” – for what? Make your message clear. People need to know that your company can solve problems. Cut to the chase – make it easy to understand your service.

A logo must convey with clarity a business’s service. Insurance Benefit Associates (IBA) needed to stress their service specialty — “Benefit Resource Management”. IBA is a resource for benefit options, and they manage their client’s insurance. Northcutt & Associates helped IBA with a tagline to use in marketing tools to clarify their service.

Firestone’s FS590 PLUS tire sale was planned to run through the summer. The Ncutt designed campaign was so successful that they sold out of tires in several weeks. Promotional gifts were offered through eye-catching point-of-purchase displays. Ncutt also developed an incentive program for the sales reps. The combination of the manufacturer’s special offer to the customer AND the incentives for the dealers and reps sold TONS of tires.

Interactive media has not surpassed the effectiveness of printed brochures in-market
(2010 CMT). Conservation is noble, but know that TREES ARE 100% RENEWABLE!
The carbon footprint from the process of making paper may be no greater than the digital process of saving a file on your server for 10 years.

You might consider video conferencing to conserve on gas and conserve electricity by following the example of National Geographic who saves $120,000 a year by turning off their computers at night.

BRANDING CAMPAIGN

Re-Branding with a great, old line — “Where the rubber meets to road.”
Being the world’s oldest tire manufacturer, Ncutt was excited to have the opportunity to create a campaign that emphasized the Firestone tradition. Emphasizing the benefits and the value of Firestone truck tires, Ncutt developed a campaign focused on long smooth tread wear, their toughness and sturdiness, their scrub and curb resistant features, and their excellent road service.

For long-term success, a non-profit or business should set identity (branding) standards into place for consistency in promoting its mission to guide leaders and establish the organization’s position in the community. Ncutt can help you to establish strong brand awareness through multiple promotional and graphic vehicles.

You can posture your company on reasonable budget — one key is to create a compelling brand image and a well-defining position statement (tagline). The quality of your product and service will be represented by that image. Ncutt can assist in wooing your customers through communications and help influence a positive perception of your brand.