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Who Are You?

Who Are You?

A company’s service can be as important as the product they deliver and they need to be positioned accordingly to clarify any mystery. What is the customer’s problem to begin with? How can you help? Are you offering “solutions?” – for what? Make your message clear. People need to know that your company can solve problems. Cut to the chase – make it easy to understand your service.

BRAND POSITIONING

A logo must convey with clarity a business’s service. Insurance Benefit Associates (IBA) needed to stress their service specialty — “Benefit Resource Management”. IBA is a resource for benefit options, and they manage their client’s insurance. Northcutt & Associates helped IBA with a tagline to use in marketing tools to clarify their service.

creative value: Marketing messages must be clear, alluring or though provoking

Peddler or Partner?

Peddler or Partner?

Customers want the whole package. Sell your product and your service. Support services are not always apparent to the general public and it’s wise to clarify your “not so obvious” service, so the consumer can make better buying decisions. Building a relationship with your client through extended services raises a company above the ordinary “peddler” to a “partner” position. Your excellent service builds relationships with your customers and long-term loyalty.

BRANDING RELATIONSHIPS

Bridgestone wanted to promote their support services and make it clear they were more than just a tire company. As the world’s largest tire manufacturer, Bridgestone employs the brightest and the best scientists and engineers to research and develop the best tires and to generate solutions for transportation companies. Ncutt conceived the “What is Inside a Bridgestone Radial?” campaign to demonstrate that “Tires are just the beginning” — a tire owner will get technical expertise and support to make their purchase profitable.

creative value: A Branding Agency that understands how marketing & service effects client relations

Multiple Target Marketing

Multiple Target Marketing

A company’s product can be sold by various channels. Permobil power chair sales are influenced by the recommendation of a therapist or doctor, and the end-users have a say-so in choosing products. Often campaigns must be directed to multiple target audiences. Trade publications and/or consumer magazine advertising are several ways to reach your targets.

creative value: Share the benefits of your product to your target audience

PRODUCT CAMPAIGN

Permobil, a global manufacturer of wheelchairs needed to make their advertising more effective. Ncutt developed a campaign focusing on Permobil’s products ability to provide independent living and enhanced relationships. Market tracking results showed this approach was effective.

Why Use A Position Statement?

Why Use A Position Statement?

What makes you unique? What is your best quality? Your tagline can tell a story or involve wordplay — it should be a simple statement that is easy to remember. A positive, consistent message or positioning tagline should be used in all communication channels.

creative value: Headlines should envoke thought and position your brand

BRAND POSITIONING

Siteworks: Not just work – a work of art. Siteworks is a hardscape construction company that creates outdoor living spaces for an upscale market. SiteWorks needed a branding tagline to set them apart from their competitors. Ncutt created a brand that expresses their superior craftsmanship. Ncutt has incorporated consistent branding elements through their advertising, website design, truck signage, and staff and crew uniforms.

FIrestone Mudflap & Model Promotion

Product Campaigns for ROI

Product Campaigns for ROI

For greater returns, a manufacturer must assist distributors in selling products. Consider a strategy to covering all angles — sales tools for the reps, in-store point-of-purchase promotions, valued give-aways, and relevant advertising. A multiple pronged approach re-enforces your message and sells!

PRODUCT PROMOTION

Firestone’s FS590 PLUS tire sale was planned to run through the summer. The Ncutt designed campaign was so successful that they sold out of tires in several weeks. Promotional gifts were offered through eye-catching point-of-purchase displays. Ncutt also developed an incentive program for the sales reps. The combination of the manufacturer’s special offer to the customer AND the incentives for the dealers and reps sold TONS of tires.

creative value: Technology offers analytics that help you direct your next steps

One-To-One Marketing

One-To-One Marketing

Direct mailings effectively communicate to one home at a time — they build and maintain a one-to-one relationship between a brand and its customer. Through technology we can easily track individual responses which allows a company to measure how mailings or similar marketing tools effect the bottom-line.

DIRECT MAIL

You’ve got a lot to lose! Delta Dental, the nation’s largest dental insurer uses Ncutt to design marketing campaigns to reach state employees. Annual direct mailings are sent out to solicit and provide details on Delta Dental’s affordable dental plans.

creative value: One-To-One Marketing — it's all about relationships & valued service or products

Tradeshow Rules

Tradeshow Rules

#1: Let a designer coordinate your tradeshow booth design.
Ncutt will work with your staff to ensure aesthetics, marketing needs, new product or innovation prominence, and technical requirements.

#2: Remember, patrons come to learn!
Let them browse or guide them while you are getting their contact info and give inexpensive sales literature with contact information.

#3: Follow up!
Only send catalogs as a follow-up to prospects.
Sadly, less then 20% of exhibitors track their ROI and 80% of exhibition leads are never contacted! (CEIR)

SALES COLLATERAL

Permobil, a global wheel chair manufacturer, markets heavily at industry tradeshows. Permobil needed to stretch their marketing dollars so Ncutt designed a small brochure to literally and inexpensively rollout their full product line for broader distribution. The colors chosen for the booth attracted attention and complemented Permobil’s logo. Nine video screens were used together to create a grand screen that ran a presentation that filled all screens at full scale and individual sequencing screens – the result was brilliant!

creative value: Tradeshows help you connect with customers. Follow up.

Think Before You Don’t Print

Think Before You Don’t Print

Interactive media has not surpassed the effectiveness of printed brochures in-market
(2010 CMT). Conservation is noble, but know that TREES ARE 100% RENEWABLE!
The carbon footprint from the process of making paper may be no greater than the digital process of saving a file on your server for 10 years.

You might consider video conferencing to conserve on gas and conserve electricity by following the example of National Geographic who saves $120,000 a year by turning off their computers at night.

BRANDING CAMPAIGN

Re-Branding with a great, old line — “Where the rubber meets to road.”
Being the world’s oldest tire manufacturer, Ncutt was excited to have the opportunity to create a campaign that emphasized the Firestone tradition. Emphasizing the benefits and the value of Firestone truck tires, Ncutt developed a campaign focused on long smooth tread wear, their toughness and sturdiness, their scrub and curb resistant features, and their excellent road service.

creative value: Studies show people like reading from paper and retain more information from print

Mission Accomplished

Mission Accomplished

For long-term success, a non-profit or business should set identity (branding) standards into place for consistency in promoting its mission to guide leaders and establish the organization’s position in the community. Ncutt can help you to establish strong brand awareness through multiple promotional and graphic vehicles.

IDENTITY

Belmont Church conveys their missions visually to the community. Each church department wanted to portray an identity, so Ncutt designed each new sub-logo coupled with the parent church logo.

creative value: The quality of your establishment speaks through art

Perception is Everything

Perception is Everything

You can posture your company on reasonable budget — one key is to create a compelling brand image and a well-defining position statement (tagline). The quality of your product and service will be represented by that image. Ncutt can assist in wooing your customers through communications and help influence a positive perception of your brand.

creative value: Retailers prefer professional brands. Look it.

PACKAGING

American Health, a start-up company, needed to be strategic with their limited marketing budget. Ncutt was hired to develop their sales presentation and design cost efficient packaging. With Ncutt’s assistance, they were picked up by one of the largest international retailers in the country. Label standards and guidelines were developed for fast, low-cost production and printing. Ncutt can manage the printing process from printer coordination to pre-press production while overseeing printing quality and containing cost.