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Multiple Target Marketing

Multiple Target Marketing

A company’s product can be sold by various channels. Permobil power chair sales are influenced by the recommendation of a therapist or doctor, and the end-users have a say-so in choosing products. Often campaigns must be directed to multiple target audiences. Trade publications and/or consumer magazine advertising are several ways to reach your targets.

creative value: Share the benefits of your product to your target audience


Permobil, a global manufacturer of wheelchairs needed to make their advertising more effective. Ncutt developed a campaign focusing on Permobil’s products ability to provide independent living and enhanced relationships. Market tracking results showed this approach was effective.