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Why Use A Position Statement?

Why Use A Position Statement?

What makes you unique? What is your best quality? Your tagline can tell a story or involve wordplay — it should be a simple statement that is easy to remember. A positive, consistent message or positioning tagline should be used in all communication channels.

creative value: Headlines should envoke thought and position your brand


Siteworks: Not just work – a work of art. Siteworks is a hardscape construction company that creates outdoor living spaces for an upscale market. SiteWorks needed a branding tagline to set them apart from their competitors. Ncutt created a brand that expresses their superior craftsmanship. Ncutt has incorporated consistent branding elements through their advertising, website design, truck signage, and staff and crew uniforms.