Sales Based on Needs

Today’s consumers don’t buy based on needs alone. Do you know what your customer wants? A study revealed five different characteristics of consumers: 18% are Impulsive Buyers, 23% Careful Indulgers, 28% are Self-Expressives, 17% are Conflicted Buyers, and only 15% are Bargain Hunters (Unity). Don’t always assume that you need to lower your price. You should consider appealing to the emotions of the 69% – the Impulsive, Indulgent, and Self-Expressive buyers!

SALES COLLATERAL