Change can happen by pushing-the-envelope with logo design. In one case during a joint venture, two companies were presented multiple ideas and unfortunately, due to strict logo guideline rules, the favorite concept was not allowed. However in another case, during a design presentation, Ncutt slipped in one edgy graphic among other compliant options, and Fruit-of-the-Loom ran through the legal gamut to allow the revised logo design to be used. It can pay to push the envelope.

Fruit-Of-The-Loom was the primary sponsor of the CountryFest live concert – a major event. The Ncutt creative agency worked between the artists’ management groups and Fruit-Of-The-Loom, assisting the event producer to oversee all promotional collateral. Ncutt designed the corporate sponsor programming presentation, artist sponsorship packages, solicitation materials for venue sponsors, event advertising, show tickets, and followup commemorative gifts. The Fruit TV digital on-screen icon (logo bug) was placed at corner of the jumbotrons at the festival.

Whether you’re start-up or you’ve been in business for years, Ncutt can help establish or upgrade your brand’s image. Companies can evolve over the years and it could be time to redirect your marketing emphasis. It’s important that your goal, products and services are reviewed and target market(s) is clearly defined.

If a consumer is willing to buy a generic brand over a branded one, the brand is said to have negative brand equity.
Companies must create brand equity by making themselves memorable, easily recognized, and superior in quality and reliability.

A well-crafted logo speaks for itself. An identity system will place your business into a favorable market position and speak volumes to your audience. Contact Ncutt to design a logo for your business, cause or event.

Professional images/photography and a consistent design promoting your brand identity presents a clear image and conveys your company’s personality. Along with consistency, you assure your target market of quality and engender trust.

Ncutt designed Heritage Trust Company’s logo, design standards, business collateral, and investor presentations. The design conveys the Weaver family’s sense of southern tradition and hospitality in all of their marketing tools.

Ncutt utilized a cherished Bridgestone tire in a series of charity ads promoting trust in Bridgestone America’s Tire Operations, LLC.

Your customer is your best salesman. A successful campaign not only creates a satisfied customer, but establishes an evangelist who shares your product with their friends. Or in this case, shows off their tattoo to everyone they know.

Firestone, the oldest tire manufacturer in the world, primarily sells their truck tires to truck owner-operators. Ncutt studied this target market and tapped into the independent image to create the “Born To Truck” campaign. A guerilla marketing approach to this audience was initiated with a promotional product giveaway of temporary tattoos highlighting the branding message. It didn’t hurt that models sporting the tattoos applied them to patrons in the trade show booth. Firestone realized the marketing efforts were a success when a trucker visited their booth with a permanent tattoo of the Firestone “Born To Truck” logo on her leg.