page contents

Peddler or Partner?

Peddler or Partner?

Customers want the whole package. Sell your product and your service. Support services are not always apparent to the general public and it’s wise to clarify your “not so obvious” service, so the consumer can make better buying decisions. Building a relationship with your client through extended services raises a company above the ordinary “peddler” to a “partner” position. Your excellent service builds relationships with your customers and long-term loyalty.


Bridgestone wanted to promote their support services and make it clear they were more than just a tire company. As the world’s largest tire manufacturer, Bridgestone employs the brightest and the best scientists and engineers to research and develop the best tires and to generate solutions for transportation companies. Ncutt conceived the “What is Inside a Bridgestone Radial?” campaign to demonstrate that “Tires are just the beginning” — a tire owner will get technical expertise and support to make their purchase profitable.

creative value: A Branding Agency that understands how marketing & service effects client relations