Firestone Commercial Truck Tire continuation of the Born To Truck campaign concepts. Firestone is a company with 100 years behind them, employees dedicated to serving their customers, and tires always available across the country — they’re Built to Last, Born to Truck, and always Ready to Roll.

Consider the “active” branding route versus the “passive” approach – actively give your prospects promotional products like wearables, writing instruments, bags, or whatever else fits the budget. Studies indicating gender, ethnic and regional preference toward specific items help in better-targeted marketing efforts for better ROI.

Ncutt will find promotional items to fit your brand message. Ncutt’s mini-speaker giveaway for the Social Demand Generation tied in with a social media promotion, educating clients on YouTube, LinkedIn, Facebook & Twitter for business and other popular social medias. In the U.S., the cost-per-impression of a promotional product is half a cent ($0.05), and 60% of U.S. recipients indicated they have done business with the advertiser after receiving a promotional item. Ncutt is your source for quality promotional products.

A logo alone may not clearly state the full reach of a company’s abilities.
Graphic icons and images can say more in a glance than one can quickly read in copy.

Strategic ad placement ensures that your product or service is positioned in
the forefront of your customer’s mind. The Law of the Mind — “it’s better to be
first in the mind because you can’t change a mind once a mind is made up.”
(The 22 Immutable Laws of Marketing)
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“If you ain’t first, you’re last.” – Ricky Bobby
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You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you. – Dale Carnegie

Sponsorship deals are important in the entertainment industry. A company seeking a corporate partner needs sales tools to portray their expertise with the utmost professionalism to set you above all others. A thoroughly planned proposal, that includes PowerPoint, video or presentation boards, can assist in clinching the deal.

Studies show that mailings accounted for 52% of total advertising spending in the U.S. in 2011. Probably because of the payoff – the ROI for direct marketing is projected at $12.03 of sales per dollar of expenditure, compared to $5.24 for general advertising.
(Direct Marketing Association)

Many clients commission custom Greeting Cards, Thank You Notes and Party Invitations to strengthen connections with their customers. A direct mailing is an effective marketing strategy referred to as one-to-one marketing. Ncutt creates well-designed mailing pieces that your clients will appreciate receiving. Practicing the simple social grace of sending a note or a thank you is good for your business.

Using the psychology of color and unique color schemes to brand your product will draw attention on a crowded shelf. There are no bad or good colors, each have positive and negative effects depending on the context in which they are used. Red can mean strong and passionate, but dangerous and aggressive; and green is tranquil and relaxing, though greedy and jealous. But fear not the meaning of colors, a good designer can use them wisely to position the importance of information and its intended effect.

If a consumer is willing to buy a generic brand over a branded one, the brand is said to have negative brand equity.
Companies must create brand equity by making themselves memorable, easily recognized, and superior in quality and reliability.

Your customer is your best salesman. A successful campaign not only creates a satisfied customer, but establishes an evangelist who shares your product with their friends. Or in this case, shows off their tattoo to everyone they know.

Firestone, the oldest tire manufacturer in the world, primarily sells their truck tires to truck owner-operators. Ncutt studied this target market and tapped into the independent image to create the “Born To Truck” campaign. A guerilla marketing approach to this audience was initiated with a promotional product giveaway of temporary tattoos highlighting the branding message. It didn’t hurt that models sporting the tattoos applied them to patrons in the trade show booth. Firestone realized the marketing efforts were a success when a trucker visited their booth with a permanent tattoo of the Firestone “Born To Truck” logo on her leg.