Media buying and strategic placement of your online advertising videos, banner ads and web messages are important for continuing the growth of your company. Your branding message should be consistent and tie in to all mediums, including keyword management. When consumers see your ads or search for information, your message should be clear, informative and found in the right place at the right time.

Starwood’s 20th Year announcement, website animated video & introduction to the “we do it outdoors” branding campaign.
Ncutt designed and developed Starwood’s 20th year promotional campaign to include
branding, collateral and promotional tie-ins. Well-known artists were featured in the animation.

Customers want the whole package. Sell your product and your service. Support services are not always apparent to the general public and it’s wise to clarify your “not so obvious” service, so the consumer can make better buying decisions. Building a relationship with your client through extended services raises a company above the ordinary “peddler” to a “partner” position. Your excellent service builds relationships with your customers and long-term loyalty.

A great campaign does more than raise money — it builds long-term relationships with donors. Most people want to know that they made a difference, that they helped in a serious situation and that they are connected to a worthy cause. Each donor will have a unique hot button — always express your appreciation for their help by giving back something meaningful. Most importantly, let them know regularly about the progress of your organization — not just when you need funds.

Everyone loves a chance to win something free! In online advertising, prizes, giveaways and competitions are great ways to drive people to take note of your products. It is crucial to be honest and deal with your customers fairly to avoid a serious offense. You must keep your promise and abide by the terms of your offer.

A company’s product can be sold by various channels. Permobil power chair sales are influenced by the recommendation of a therapist or doctor, and the end-users have a say-so in choosing products. Often campaigns must be directed to multiple target audiences. Trade publications and/or consumer magazine advertising are several ways to reach your targets.

What makes you unique? What is your best quality? Your tagline can tell a story or involve wordplay — it should be a simple statement that is easy to remember. A positive, consistent message or positioning tagline should be used in all communication channels.

For greater returns, a manufacturer must assist distributors in selling products. Consider a strategy to covering all angles — sales tools for the reps, in-store point-of-purchase promotions, valued give-aways, and relevant advertising. A multiple pronged approach re-enforces your message and sells!

Today, many venues, events and non-profit groups are seeking sponsors and many corporations are seeking sponsorship opportunities. Ncutt has created presentations for companies on both sides of the field helping many to connect. Ncutt can assist you whether you’re wanting to attract regional, national, or global attention.