page contents

Be Memorable & Trustworthy

Be Memorable & Trustworthy

If a consumer is willing to buy a generic brand over a branded one, the brand is said to have negative brand equity.
Companies must create brand equity by making themselves memorable, easily recognized, and superior in quality and reliability.


Mountain Jim’s Local Delivery Truck. The truck graphics include life-size images to portray the enjoyment of eating Mt. Jim’s Ice Cream – “Anytime is a good time!” Ncutt designed exciting and impressive graphics to get the attention of the consumer, but equally important helped them to remember the product. Subtly “Mountain Jim’s” is repeated throughout these truck graphics, causing the customer to remember “Jim’s.”

creative value: People learn differently. Be sure you address all forms of input.