A tire is a tire, but when you educate your customers they will learn what tire they need and why. Bridgestone and Firestone sell truck tires across the nation. Ncutt has designed truckstop and dealer displays, brochures and point-of-purchase tools to educate prospective customers.

Get more mileage from your printed pieces, they are still a necessary sales tool.
Most consumers still want product details while in-market. Studies show that
4 of 10 read and purchase based on brochure text (2010 CMT).
Digital printing allows for very fast and short runs.

Adding QR code links to your sales collateral will direct traffic
to your website to find more product benefits or special offers.

The century old Firestone Company wanted to emphasize tradition to engender trust in their truck tires. Ncutt designed the “The Born To Truck” campaign. For several years Ncutt incorporated the design into national advertising and various catalog covers. Promotional temporary tattoos were created for tradeshows where models were sporting the tattoos and applied the campaign slogan to patrons.

Northcutt & Associates encompasses creativity. Ncutt’s artists develop artistic graphic designs that stand out above the average graphics produced by other creative agencies. Designer versus Artist – there is a slight difference. As an Artist, Ncutt’s creative director Judy Northcutt Gaertner, sees that creativity and artistic thought are added to every design job Ncutt delivers.

Products are most often sold on price alone. If a company offers support service to backup their product, the company has a better chance to develop a long-term relationship with the customer. Clearly stating your services and creating online connections to your products can make it convenient for customers to receive help at any time of the day.

Bridgestone Tire Solutions is a tire management program. Bridgestone Commercial Division needed a way for their 175 reps and 2,500 dealers to become an integral part of their fleet customers’ business. Ncutt designed a program to position Bridgestone reps and dealers from being more than simple tire peddlers, and to become a fleet’s service partner. Ncutt designed, engineered & directed Bridgestone’s online application and the collateral it generates. Each fleet customer meets with their tire dealer and Bridgestone sales rep to define the relationship roles and establish agreements on best practices which, in turn, creates and sustains long-term customer loyalty. After the trio of leaders discuss and agree on the fleet’s procedures, a custom tire policy is created for the management team and shop cards for the maintenance staff.

A tuned-in agency and marketing research can pin-point your audience
and discover benefits that your customers desire.

“Sell the sizzle, not the steak” … meaning,
purchasing decisions are based on emotional fulfillment, not just product specs.

With a good business assessment in hand, you may begin to devise a marketing plan, develop strategies, and prepare for advertising implementation. A dynamic advertising campaign will differentiate your product, persuade the consumer’s choice and rejuvenate your audience. Your brand must be managed or your competitors will determine the playing field.

Strategic ad placement ensures that your product or service is positioned in
the forefront of your customer’s mind. The Law of the Mind — “it’s better to be
first in the mind because you can’t change a mind once a mind is made up.”
(The 22 Immutable Laws of Marketing)
—
“If you ain’t first, you’re last.” – Ricky Bobby
—

Color influences our emotions, our actions and how we respond to various people, things and ideas. Color-coding can assist a client in finding files quickly. Color is universal and extends beyond language barriers.

Sponsorship deals are important in the entertainment industry. A company seeking a corporate partner needs sales tools to portray their expertise with the utmost professionalism to set you above all others. A thoroughly planned proposal, that includes PowerPoint, video or presentation boards, can assist in clinching the deal.

A well-designed tutorial begins with clean text layout that leads your eye through the manual. There are tricks good designers use to make the copy easier to read. Plus, pleasant graphics and infographics are an effective way to present information in an easy to understand way.

Seger Consulting Group, utility company employee training manuals.