Firestone Commercial Truck Tire continuation of the Born To Truck campaign concepts. Firestone is a company with 100 years behind them, employees dedicated to serving their customers, and tires always available across the country — they’re Built to Last, Born to Truck, and always Ready to Roll.

A tagline is also a brand’s “positioning statement” which is a strategic slogan used to establish your competitive edge. A tagline should make a strong statement about who you are – and better if it states your brand’s service, product and promise. Ncutt would love to help you improve your brand’s position in the market place to increase your profits.

Good business deals begin with well-designed presentations. Well-planned business packages portray your level of professionalism. Using compelling visual aids along with an easy-to-read, cleanly formatted program can assist in helping others understand and buy your concept.

Get more mileage from your printed pieces, they are still a necessary sales tool.
Most consumers still want product details while in-market. Studies show that
4 of 10 read and purchase based on brochure text (2010 CMT).
Digital printing allows for very fast and short runs.

Adding QR code links to your sales collateral will direct traffic
to your website to find more product benefits or special offers.

The century old Firestone Company wanted to emphasize tradition to engender trust in their truck tires. Ncutt designed the “The Born To Truck” campaign. For several years Ncutt incorporated the design into national advertising and various catalog covers. Promotional temporary tattoos were created for tradeshows where models were sporting the tattoos and applied the campaign slogan to patrons.

In a billboard campaign you have only seconds to reach the public. When you must say it all fast, copy and imagery must work together to grab the attention of drivers.

When studying the demographics of your target audience, it becomes easier to direct marketing efforts more appropriately. Age influences our online behaviors: People under 35 spend more time online, using social media, blogging, and using mobile devices than voice communication; and people over 35 spend slightly more time with email and on land line phones (Hotchkiss).

Comprehensive branding and identity designs establish emotional connections. Subtle or overt, through copy or imagery, your brand should include a unique color palette and distinctive packaging to set you apart. Ncutt can help you to identify your brand and design effective materials to attract your customer’s attention and create a positive association.

Gaertner Cabinet Company (GCC) is a 30+ year, privately owned shop that crafts custom cabinetry for customers who expect quality. After assessing the brand and learning “the difference” in working with GCC, Ncutt designed a sales brochure for prospective clients to build a stronger relationship and emotionally connect clients to the romantic ideals of true craftsmanship. While displaying GCC’s ability to build diverse and unique products, one learns more about the benefits of the personal service you receive when hiring Gaertner Cabinet Company.

A logo alone may not clearly state the full reach of a company’s abilities.
Graphic icons and images can say more in a glance than one can quickly read in copy.