Northcutt & Associates encompasses creativity. Ncutt’s artists develop artistic graphic designs that stand out above the average graphics produced by other creative agencies. Designer versus Artist – there is a slight difference. As an Artist, Ncutt’s creative director Judy Northcutt Gaertner, sees that creativity and artistic thought are added to every design job Ncutt delivers.

Photography editing and photo enhancements make your sales collateral more attractive.
The cover shot and headlines grab attention and entice your audience and yet,
does not tell all, then allures them into opening your publication.

Comprehensive branding and identity designs establish emotional connections. Subtle or overt, through copy or imagery, your brand should include a unique color palette and distinctive packaging to set you apart. Ncutt can help you to identify your brand and design effective materials to attract your customer’s attention and create a positive association.

Gaertner Cabinet Company (GCC) is a 30+ year, privately owned shop that crafts custom cabinetry for customers who expect quality. After assessing the brand and learning “the difference” in working with GCC, Ncutt designed a sales brochure for prospective clients to build a stronger relationship and emotionally connect clients to the romantic ideals of true craftsmanship. While displaying GCC’s ability to build diverse and unique products, one learns more about the benefits of the personal service you receive when hiring Gaertner Cabinet Company.

A logo alone may not clearly state the full reach of a company’s abilities.
Graphic icons and images can say more in a glance than one can quickly read in copy.

In today’s busy world, you cannot assume that your clients pay attention to market trends related to YOUR business. Through interesting content, you can educate your clients on how you can improve their business. Provide in clear terms how the ‘latest’ effects your business relationship. It’s very wise to position your company as a thought leader by providing
pertinent details.

If a consumer is willing to buy a generic brand over a branded one, the brand is said to have negative brand equity.
Companies must create brand equity by making themselves memorable, easily recognized, and superior in quality and reliability.

Your customer is your best salesman. A successful campaign not only creates a satisfied customer, but establishes an evangelist who shares your product with their friends. Or in this case, shows off their tattoo to everyone they know.

Firestone, the oldest tire manufacturer in the world, primarily sells their truck tires to truck owner-operators. Ncutt studied this target market and tapped into the independent image to create the “Born To Truck” campaign. A guerilla marketing approach to this audience was initiated with a promotional product giveaway of temporary tattoos highlighting the branding message. It didn’t hurt that models sporting the tattoos applied them to patrons in the trade show booth. Firestone realized the marketing efforts were a success when a trucker visited their booth with a permanent tattoo of the Firestone “Born To Truck” logo on her leg.