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Think Before You Don’t Print

Think Before You Don’t Print

Interactive media has not surpassed the effectiveness of printed brochures in-market
(2010 CMT). Conservation is noble, but know that TREES ARE 100% RENEWABLE!
The carbon footprint from the process of making paper may be no greater than the digital process of saving a file on your server for 10 years.

You might consider video conferencing to conserve on gas and conserve electricity by following the example of National Geographic who saves $120,000 a year by turning off their computers at night.

BRANDING CAMPAIGN

Re-Branding with a great, old line — “Where the rubber meets to road.”
Being the world’s oldest tire manufacturer, Ncutt was excited to have the opportunity to create a campaign that emphasized the Firestone tradition. Emphasizing the benefits and the value of Firestone truck tires, Ncutt developed a campaign focused on long smooth tread wear, their toughness and sturdiness, their scrub and curb resistant features, and their excellent road service.

creative value: Studies show people like reading from paper and retain more information from print

Art is a Talent, Design is a Skill

Art is a Talent, Design is a Skill

Northcutt & Associates encompasses creativity. Ncutt’s artists develop artistic graphic designs that stand out above the average graphics produced by other creative agencies. Designer versus Artist – there is a slight difference. As an Artist, Ncutt’s creative director Judy Northcutt Gaertner, sees that creativity and artistic thought are added to every design job Ncutt delivers.

SALES COLLATERAL

Firestone, like most clients, wanted to have several options when choosing a cover. In this case, Ncutt created five choices for the client – which one would you choose? The client’s selection … #5.

creative value: GET MORE by extending creative license, along side your preference

Put Your Best Photo Forward

Put Your Best Photo Forward

Photography editing and photo enhancements make your sales collateral more attractive.
The cover shot and headlines grab attention and entice your audience and yet,
does not tell all, then allures them into opening your publication.

CONTENT MARKETING

Bridgestone’s content marketing publication, “Real Answers,” using exotic heavy equipment to show off their tires. The cement mixer on the cover, shot by Judy Northcutt Gaertner, shows very little sign of rust – could it be new? Heavily enhanced photographs can lead one to believe what they see and create interest.

creative value: I find my clients' image far more important than mine." - Judy

Identity by Design

Identity by Design

Comprehensive branding and identity designs establish emotional connections. Subtle or overt, through copy or imagery, your brand should include a unique color palette and distinctive packaging to set you apart. Ncutt can help you to identify your brand and design effective materials to attract your customer’s attention and create a positive association.

creative value: Emotional ties drive a sell. Quality & Service solidify customers.

BRANDING INITIATIVE

Gaertner Cabinet Company (GCC) is a 30+ year, privately owned shop that crafts custom cabinetry for customers who expect quality. After assessing the brand and learning “the difference” in working with GCC, Ncutt designed a sales brochure for prospective clients to build a stronger relationship and emotionally connect clients to the romantic ideals of true craftsmanship. While displaying GCC’s ability to build diverse and unique products, one learns more about the benefits of the personal service you receive when hiring Gaertner Cabinet Company.

Get the Picture?

Get the Picture?

A logo alone may not clearly state the full reach of a company’s abilities.
Graphic icons and images can say more in a glance than one can quickly read in copy.

BRAND IDENTITY

Gaertner Cabinet Co. “Fine Custom Cabinetry & Architectural Millwork since 1982” – the tagline explains what this company offers, however it does not tell the wide range of styles they offer. Ncutt added branding elements: a row of cabinet doors ranging from traditional, transitional and modern with natural, stained and painted finishes to visually demonstrate much more.

creative value: Marry the artist.

Educate Your Clients

Educate Your Clients

In today’s busy world, you cannot assume that your clients pay attention to market trends related to YOUR business. Through interesting content, you can educate your clients on how you can improve their business. Provide in clear terms how the ‘latest’ effects your business relationship. It’s very wise to position your company as a thought leader by providing
pertinent details.

CONTENT MARKETING

Bridgestone’s trade magazine answers real world questions and addresses the customers needs. “Real Answers” magazine remains the top in its industry – educating America’s largest fleets. With a circulation of over 80,000, “Real Answers” rivals many of the largest truck fleet publications and, after more than a decade, remains both free and advertising-free. Articles feature topics of industry interest, fleet case studies, and product and technical information.

Name: Educate Your Clients
Our Role: consulting, collateral, photography
Tags: dconsulting, collateral, photography

Be Memorable & Trustworthy

Be Memorable & Trustworthy

If a consumer is willing to buy a generic brand over a branded one, the brand is said to have negative brand equity.
Companies must create brand equity by making themselves memorable, easily recognized, and superior in quality and reliability.

OUTDOOR ADVERTISING

Mountain Jim’s Local Delivery Truck. The truck graphics include life-size images to portray the enjoyment of eating Mt. Jim’s Ice Cream – “Anytime is a good time!” Ncutt designed exciting and impressive graphics to get the attention of the consumer, but equally important helped them to remember the product. Subtly “Mountain Jim’s” is repeated throughout these truck graphics, causing the customer to remember “Jim’s.”

creative value: People learn differently. Be sure you address all forms of input.

A Viral Phrase

A Viral Phrase

Your customer is your best salesman. A successful campaign not only creates a satisfied customer, but establishes an evangelist who shares your product with their friends. Or in this case, shows off their tattoo to everyone they know.

BRANDING CAMPAIGN

Firestone, the oldest tire manufacturer in the world, primarily sells their truck tires to truck owner-operators. Ncutt studied this target market and tapped into the independent image to create the “Born To Truck” campaign. A guerilla marketing approach to this audience was initiated with a promotional product giveaway of temporary tattoos highlighting the branding message. It didn’t hurt that models sporting the tattoos applied them to patrons in the trade show booth. Firestone realized the marketing efforts were a success when a trucker visited their booth with a permanent tattoo of the Firestone “Born To Truck” logo on her leg.

creative value: Branding & advertising with the right combo of photography & copy can generate a viral phrase