Media buying and strategic placement of your online advertising videos, banner ads and web messages are important for continuing the growth of your company. Your branding message should be consistent and tie in to all mediums, including keyword management. When consumers see your ads or search for information, your message should be clear, informative and found in the right place at the right time.

Starwood’s 20th Year announcement, website animated video & introduction to the “we do it outdoors” branding campaign.
Ncutt designed and developed Starwood’s 20th year promotional campaign to include
branding, collateral and promotional tie-ins. Well-known artists were featured in the animation.

Everyone loves a chance to win something free! In online advertising, prizes, giveaways and competitions are great ways to drive people to take note of your products. It is crucial to be honest and deal with your customers fairly to avoid a serious offense. You must keep your promise and abide by the terms of your offer.

There are benefits in having your internal staff manage your site; however, an outside expert can bring marketing guidance and oversee that your branding standards are being met. As your Creative Partner, Ncutt will ensure your website design quality and message consistency. We can team with your staff to assist or manage the site from design to programming, search engine optimization and tracking analysis — from the foundation up, every block set in place plays key roles in the success of your investment.

A website portrays a company’s level of professionalism.

Traffic can be led with more than signage alone. Artwork is used as a way-finding tool and should assist in the movement of people through interior and exterior spaces.
Art images provide an immediate recognition to those under stress who may not have time to read a sign. Images can provide help to those who may not be able to read due to vision impairments or literacy barriers.

ADA Accessibility Guidelines call for the removal of barriers to those with special needs.

Products are most often sold on price alone. If a company offers support service to backup their product, the company has a better chance to develop a long-term relationship with the customer. Clearly stating your services and creating online connections to your products can make it convenient for customers to receive help at any time of the day.

Bridgestone Tire Solutions is a tire management program. Bridgestone Commercial Division needed a way for their 175 reps and 2,500 dealers to become an integral part of their fleet customers’ business. Ncutt designed a program to position Bridgestone reps and dealers from being more than simple tire peddlers, and to become a fleet’s service partner. Ncutt designed, engineered & directed Bridgestone’s online application and the collateral it generates. Each fleet customer meets with their tire dealer and Bridgestone sales rep to define the relationship roles and establish agreements on best practices which, in turn, creates and sustains long-term customer loyalty. After the trio of leaders discuss and agree on the fleet’s procedures, a custom tire policy is created for the management team and shop cards for the maintenance staff.

Custom looking typography is readily available for quick purchase – photography as well, but how “original” is that? Even if you do purchase a typeface to do-it-yourself, it’s not so easy to compile digital letterforms with a flawless appearance. The usage of multiple fonts can be an even larger clustered-collision without a designer’s expert touch.

Is your site simple, easy to follow, and does it show the benefits of your product and service to meet your customers’ needs? Your site is more than a sales tool. 64% of consumers made a purchase due to a positive online experience. Your customer should be one click away from finding the products or services to fit their needs. Your site establishes a relationship. Executives cite more than 2:1 (70%) preference
for viewing work-related information online (Forbes).

Firestone Commercial Truck Tires website design & creative management. Ncutt designed the site with the target in mind: independent owner-operators and fleets. Fleet management tools and product information were arranged to be easily found. Ncutt worked closely with the IT programmers while creating the new format and visuals. The product data was arranged to allow Firestone employees to maintain spec updates on a back end database, to promote information in real-time, which translated into formatted web designs to appear pleasant for the publics’ eye.