Today’s consumers don’t buy based on needs alone. Do you know what your customer wants? A study revealed five different characteristics of consumers: 18% are Impulsive Buyers, 23% Careful Indulgers, 28% are Self-Expressives, 17% are Conflicted Buyers, and only 15% are Bargain Hunters (Unity). Don’t always assume that you need to lower your price. You should consider appealing to the emotions of the 69% – the Impulsive, Indulgent, and Self-Expressive buyers!

SALES COLLATERAL

Firestone’s FS590 PLUS tire sale was planned to run through the summer. The Ncutt designed campaign was so successful that they sold out of tires in several weeks. Promotional gifts were offered through eye-catching point-of-purchase displays. Ncutt also developed an incentive program for the sales reps. The combination of the manufacturer’s special offer to the customer AND the incentives for the dealers and reps sold TONS of tires.

Bridgestone needed an effective point-of-purchase (POP) display for prospective consumers at truck stops. Using a marketing strategy directed at the target audience, Ncutt designed in-store displays, product brochures and POP collateral to reinforce consumer’s needs. The design of these tools ensured that Bridgestone products were promoted as 1st choice options.