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Sales Based on Needs

Sales Based on Needs

Today’s consumers don’t buy based on needs alone. Do you know what your customer wants? A study revealed five different characteristics of consumers: 18% are Impulsive Buyers, 23% Careful Indulgers, 28% are Self-Expressives, 17% are Conflicted Buyers, and only 15% are Bargain Hunters (Unity). Don’t always assume that you need to lower your price. You should consider appealing to the emotions of the 69% – the Impulsive, Indulgent, and Self-Expressive buyers!

creative value: Over 60% of the population comprehend better with visuals

SALES COLLATERAL

A tire is a tire, but when you educate your customers they will learn what tire they need and why. Bridgestone and Firestone sell truck tires across the nation. Ncutt has designed truckstop and dealer displays, brochures and point-of-purchase tools to educate prospective customers.

FIrestone Mudflap & Model Promotion

Product Campaigns for ROI

Product Campaigns for ROI

For greater returns, a manufacturer must assist distributors in selling products. Consider a strategy to covering all angles — sales tools for the reps, in-store point-of-purchase promotions, valued give-aways, and relevant advertising. A multiple pronged approach re-enforces your message and sells!

PRODUCT PROMOTION

Firestone’s FS590 PLUS tire sale was planned to run through the summer. The Ncutt designed campaign was so successful that they sold out of tires in several weeks. Promotional gifts were offered through eye-catching point-of-purchase displays. Ncutt also developed an incentive program for the sales reps. The combination of the manufacturer’s special offer to the customer AND the incentives for the dealers and reps sold TONS of tires.

creative value: Technology offers analytics that help you direct your next steps
Point-of-Purchase Display Graphics

Visual Perceptions Sell

Visual Perceptions Sell

Vision represents 80% of human perception — the sales process is visual.
Influence the customer’s selection process by using visual cues to
attract attention, allure your target with relevant information and
then hook them with the message that your product meets their needs.

Point-of-Purchase Display Graphics

POP DISPLAY GRAPHICS

Bridgestone needed an effective point-of-purchase (POP) display for prospective consumers at truck stops. Using a marketing strategy directed at the target audience, Ncutt designed in-store displays, product brochures and POP collateral to reinforce consumer’s needs. The design of these tools ensured that Bridgestone products were promoted as 1st choice options.

Point-of-Purchase Display Graphics
creative value: Empower your customers through facts and options with simple visuals