In today’s busy world, you cannot assume that your clients pay attention to market trends related to YOUR business. Through interesting content, you can educate your clients on how you can improve their business. Provide in clear terms how the ‘latest’ effects your business relationship. It’s very wise to position your company as a thought leader by providing
pertinent details.

Whether you’re start-up or you’ve been in business for years, Ncutt can help establish or upgrade your brand’s image. Companies can evolve over the years and it could be time to redirect your marketing emphasis. It’s important that your goal, products and services are reviewed and target market(s) is clearly defined.

Custom looking typography is readily available for quick purchase – photography as well, but how “original” is that? Even if you do purchase a typeface to do-it-yourself, it’s not so easy to compile digital letterforms with a flawless appearance. The usage of multiple fonts can be an even larger clustered-collision without a designer’s expert touch.

Copy layout should compliment your sales tools and not overpower the excellent photography. When reading a catalog or brochure your eyes should easily flow through the text and visuals so that all items of importance are noticed. Layouts formatted in a pleasing manner can draw the customer emotionally into the message.

Stratos Boats, a leading manufacturer of high-end fishing boats, wanted to support their dealers with exceptional sales tools. Ncutt used great action and product photography in a brochure design to assist in selling the products.