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Pictures Create Emotional Ties

Pictures Create Emotional Ties

Copy layout should compliment your sales tools and not overpower the excellent photography. When reading a catalog or brochure your eyes should easily flow through the text and visuals so that all items of importance are noticed. Layouts formatted in a pleasing manner can draw the customer emotionally into the message.


Stratos Boats, a leading manufacturer of high-end fishing boats, wanted to support their dealers with exceptional sales tools. Ncutt used great action and product photography in a brochure design to assist in selling the products.

creative value: Alluring advertising with relevance & warmth builds a passionate bond