Pictures Create Emotional Ties

Copy layout should compliment your sales tools and not overpower the excellent photography. When reading a catalog or brochure your eyes should easily flow through the text and visuals so that all items of importance are noticed. Layouts formatted in a pleasing manner can draw the customer emotionally into the message.

Stratos Boats, a leading manufacturer of high-end fishing boats, wanted to support their dealers with exceptional sales tools. Ncutt used great action and product photography in a brochure design to assist in selling the products.