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Perception is Everything

Perception is Everything

You can posture your company on reasonable budget — one key is to create a compelling brand image and a well-defining position statement (tagline). The quality of your product and service will be represented by that image. Ncutt can assist in wooing your customers through communications and help influence a positive perception of your brand.

creative value: Retailers prefer professional brands. Look it.

PACKAGING

American Health, a start-up company, needed to be strategic with their limited marketing budget. Ncutt was hired to develop their sales presentation and design cost efficient packaging. With Ncutt’s assistance, they were picked up by one of the largest international retailers in the country. Label standards and guidelines were developed for fast, low-cost production and printing. Ncutt can manage the printing process from printer coordination to pre-press production while overseeing printing quality and containing cost.

Retailers Want Green

Retailers Want Green

Branding attracts, informs and positions your product in the consumer’s mind. A strong brand simplifies choices for the customer and provides reassurance of the product promise. Most importantly, your brand confers status and defines your relationship with the buyer. Today, retailers are beginning to pressure manufacturers for green and environmentally friendly packaging. Consider reusable, recyclable and biodegradable packaging.

PRODUCT PACKAGING

Mountain Jim’s Ice Cream needed new packaging to gain market share. Ncutt assessed the brand and developed a new look to position the all-natural ice cream with the top contenders. On each label, you’ll find adventurous stories to connect followers with Mountain Jim as well as environmental advice to encourage families to get outdoors and stay safe.

creative value: Express your advocacy passions and kindly educate others

The State of Our Health

The State of Our Health

Everywhere today companies wish to promote the health of our environment. Ask in advance that your business collateral is printed on FSC (Forest Stewardship Council®) certified paper – the price is not that much higher and worth the recognition of your responsible green practice. Products bearing the FSC seal originated from environmentally and responsibly managed forests.

VIDEO & GREEN PACKAGING

Mossy Rock Tour – Instructional Yoga DVD: video production & eco-friendly package design. No natural forest was harmed in the making of this video. Recycled paper materials were used and the mossy rock was only covered for one day with a soft yoga mat.

creative value: Renewable materials are sustainable

What is that stuff?

What is that stuff?

In a glance, a product on the shelf should visually speak to you.
Your label clearly describes and visually shows its usage. Also,
labels should quickly convey the different product varieties.

PACKAGE DESIGN

Primm Springs Soysage Packaging Labels • Ncutt shot original photography to show the multiple uses for Soysage. A unique color scheme was created for each product – MILD was depicted by a soft green color while HOT was spiced up in warm chili red.

creative value: Visuals convey faster to only 60% of the population — highlight first glance words for the 40% readers.

eBooks Are On The Rise

eBooks Are On The Rise

Book publishing is more accessible with print-on-demand and eBook apps.
eBooks are on the rise and inspire kids to read more. Kids actually manage to pack a total of 10 hours and 45 minutes worth of media content into theaverage 7½ hours they spend using entertainment media by ‘media multitasking’ (using more than one medium at a time)(Kaiser).

PUBLICATION DESIGN

R. W. Schambach, minister and renowned author knows the value of a well designed publication to increase book sales. Ncutt created dozens of R. W. Schambach’s book covers. You may not be able to “judge a book by its cover,” but you sure can sell a many with great designs!