Firestone Commercial Truck Tire continuation of the Born To Truck campaign concepts. Firestone is a company with 100 years behind them, employees dedicated to serving their customers, and tires always available across the country — they’re Built to Last, Born to Truck, and always Ready to Roll.

A tagline is also a brand’s “positioning statement” which is a strategic slogan used to establish your competitive edge. A tagline should make a strong statement about who you are – and better if it states your brand’s service, product and promise. Ncutt would love to help you improve your brand’s position in the market place to increase your profits.

There are benefits in having your internal staff manage your site; however, an outside expert can bring marketing guidance and oversee that your branding standards are being met. As your Creative Partner, Ncutt will ensure your website design quality and message consistency. We can team with your staff to assist or manage the site from design to programming, search engine optimization and tracking analysis — from the foundation up, every block set in place plays key roles in the success of your investment.

A website portrays a company’s level of professionalism.

Good business deals begin with well-designed presentations. Well-planned business packages portray your level of professionalism. Using compelling visual aids along with an easy-to-read, cleanly formatted program can assist in helping others understand and buy your concept.

Products are most often sold on price alone. If a company offers support service to backup their product, the company has a better chance to develop a long-term relationship with the customer. Clearly stating your services and creating online connections to your products can make it convenient for customers to receive help at any time of the day.

Bridgestone Tire Solutions is a tire management program. Bridgestone Commercial Division needed a way for their 175 reps and 2,500 dealers to become an integral part of their fleet customers’ business. Ncutt designed a program to position Bridgestone reps and dealers from being more than simple tire peddlers, and to become a fleet’s service partner. Ncutt designed, engineered & directed Bridgestone’s online application and the collateral it generates. Each fleet customer meets with their tire dealer and Bridgestone sales rep to define the relationship roles and establish agreements on best practices which, in turn, creates and sustains long-term customer loyalty. After the trio of leaders discuss and agree on the fleet’s procedures, a custom tire policy is created for the management team and shop cards for the maintenance staff.

When studying the demographics of your target audience, it becomes easier to direct marketing efforts more appropriately. Age influences our online behaviors: People under 35 spend more time online, using social media, blogging, and using mobile devices than voice communication; and people over 35 spend slightly more time with email and on land line phones (Hotchkiss).

With a good business assessment in hand, you may begin to devise a marketing plan, develop strategies, and prepare for advertising implementation. A dynamic advertising campaign will differentiate your product, persuade the consumer’s choice and rejuvenate your audience. Your brand must be managed or your competitors will determine the playing field.

Comprehensive branding and identity designs establish emotional connections. Subtle or overt, through copy or imagery, your brand should include a unique color palette and distinctive packaging to set you apart. Ncutt can help you to identify your brand and design effective materials to attract your customer’s attention and create a positive association.

Gaertner Cabinet Company (GCC) is a 30+ year, privately owned shop that crafts custom cabinetry for customers who expect quality. After assessing the brand and learning “the difference” in working with GCC, Ncutt designed a sales brochure for prospective clients to build a stronger relationship and emotionally connect clients to the romantic ideals of true craftsmanship. While displaying GCC’s ability to build diverse and unique products, one learns more about the benefits of the personal service you receive when hiring Gaertner Cabinet Company.