Reassess Your Branding
An audit of the company’s image will determine if the core identity is still held by the consumer. Knowing your position in the market place begins with studying your competitors. Getting in touch with your target audience and understanding their needs will help define your company’s marketing strategy.
BRANDING CAMPAIGN
Firestone Commercial Truck Tire continuation of the Born To Truck campaign concepts. Firestone is a company with 100 years behind them, employees dedicated to serving their customers, and tires always available across the country — they’re Built to Last, Born to Truck, and always Ready to Roll.