Retailers Want Green

Branding attracts, informs and positions your product in the consumer’s mind. A strong brand simplifies choices for the customer and provides reassurance of the product promise. Most importantly, your brand confers status and defines your relationship with the buyer. Today, retailers are beginning to pressure manufacturers for green and environmentally friendly packaging. Consider reusable, recyclable and biodegradable packaging.

Mountain Jim’s Ice Cream needed new packaging to gain market share. Ncutt assessed the brand and developed a new look to position the all-natural ice cream with the top contenders. On each label, you’ll find adventurous stories to connect followers with Mountain Jim as well as environmental advice to encourage families to get outdoors and stay safe.